![]() ![]() ![]() IMPRESSIONS: low impression numbers mean that not enough people are seeing your ads and you might need to widen your target market.Each advertising campaign will be different in terms of how it converts but learn from what worked best and what didn’t work – and adjust ad copy or your shopify landing pages accordingly. Facebook dynamic ads can generate LOTS of dollars in the bank if you get them right. CONVERSION RATE: This is the ultimate metric as it means dollars in the bank.Get clear on your metrics from the start so you can measure and adjust campaigns quickly before wasting ad dollars.Īdvertising campaigns combine marketing and sales aspects so you should be looking to track the following: ![]() Metrics is often where we end up but in the case of Facebook ads, we’ll start here because it’s so key to the strategy: to generate a good ROI, we must know what we’re measuring from the start.Īny marketing campaign that doesn’t measure leads and any sales campaign that doesn’t measure conversions is destined to leave you with plenty of unanswered questions. Tip 1: Before you start, focus on the all-important metrics The following six tips help clear that up for any beginner to Facebook dynamic ads – or any store owner not yet getting the results they’d hoped for. So how should you be setting up your Facebook ad campaigns? Many try to sell the customer too early on in the acquisition cycle – often when they’re just getting to grips with the brand and are not yet ready to buy. Initially you scale your store through low-budget advertising campaigns and later through higher-budget campaigns (when you know the most effective channels).įailure to follow the right timing for using Shopify Facebook ads is why some store owners are not getting a great return from their strategy. This means when you’re trying to grow your store by acquiring more of the right types of customers – rather than simply getting people used to your brand. Shopify especially advises the use of Facebook ads in what it calls the “efficiency” or “scaling” stages of store ownership. “social media is where people spend most of their time online, and Facebook is the most popular …so we encourage you to experiment with Facebook Ads to grow sales.” You can set them up with a high degree of automation that does most of the hard work for you. Not only are they effective but they don’t eat too much into your time. The best Shopify marketing strategies are multi-channel.īut have you considered including Facebook dynamic product ads in your Shopify strategy?įacebook display ads have become one of the major customer acquisition strategies in recent years. Perhaps you use AdWords or another pay per click channel and do you plow time and effort into Instagram? As a Shopify store owner, you probably spend a great deal of your marketing budget and energy on search engine optimization, search engine marketing, and email marketing. ![]()
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